Brij is a Bangalore based Sweets and Savoury snacks brand. With products ranging from Indian snacks, nuts and mithai. We worked on the savoury range packaging design and the branding for Brij. The logo reflects a traditional Indian brand whose values are deep rooted in its culture with the tagline Khatti Meethi Yadein. We used an Indian motif to symbolise where Brij comes from and what it delivers- Indian packaged food. The labels were in the form of front and back stickers, with the front showcasing the actual product with its essence/ingredients floating silently around it.