Brand identity for Hego Sports- a brand whose key products are running shoes. We decided to play with young bright colours keeping sport and intensity in mind, along with the combination of speed and a running man incorporated in between the monogram for Hego Sports, HS. The upwards directed angle of the identity again symbolises moving forward and speed. The usage of chunky thick angled fonts to signify sport and fun activity. The identity is dynamic and its elements can be incorporated to the overall visual language of the brand moving forward in its various sales marketing and disciplines.